The broadcast deals of the National Collegiate Athletic Association (NCAA), running through 2032 (and including its most significant property, the NCAA Division I men's basketball tournament - colloquially known as 'March Madness'), were worth $8.8 billion in 2018. Īmong these television contracts, NBC holds a $7.75 billion contract, signed in 2014, to air the Olympic Games through the 2032 games, making it a major source of revenue for the International Olympic Committee. networks are willing to pay a significant amount of money for television sports contracts because it attracts large amounts of viewership live sport broadcasts accounted for 44 of the 50 list of most watched television broadcasts in the United States in 2016. sports rights are estimated to be worth a total of $22.42 billion in 2019, about 44 percent of the total worldwide sports media market. In the United States, sports are televised on various broadcast networks, national and specialty sports cable channels, and regional sports networks.

Further information: Sports television broadcast contracts

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