In addition to the new brands, Checkered Flag also sells Toyota, Honda, Hyundai, Genesis, Volkswagen, Audi, MINI, BMW, Porsche, Land Rover and Jaguar vehicles. The company now employs more than 600 full-time workers at 11 dealerships across Hampton Roads. However, he did say that with the addition of Pomoco, the auto group now sells around 14,000 new and used vehicles a year.Ĭheckered Flag Auto Group was founded by Snyder’s parents Ed and Jean Snyder in 1964. Snyder declined to reveal the financial details or sale price of the acquisition. Browse through vehicle brochures on the Champion Chrysler Jeep Dodge Ram of Lansing website.

The policies will not retroactively apply to vehicles sold under the previous owner, but Snyder said he will honor their existing service contracts. Snyder said he believes the policy makes for a friendlier dealership experience.Īdditionally, Checkered Flag will introduce several service policies for new vehicle purchases including free oil changes, state inspections and towing services for the life of the vehicle. The dealership will have around 70 employees when fully staffed.įor customers, the dealership will now become a negotiation-free operation - meaning the company gives the best price up front, and product specialists are not paid on commission. Even though every staff member at the dealership can retain their positions, he said some will be retiring. Additionally, the sale presented an opportunity for advancement for several Checkered Flag employees, Snyder said.

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